How to Write Useful Reviews Online | Grab Content [WITH BONUS]

How to Write Useful Reviews Online | Grab Content

Before we buy a new gadget or try a new restaurant, most of us look at the reviews at Amazon, or Yelp, or whichever online retailer or site we’re browsing, just to make sure we’re not wasting our hard earned money on something useless. Even so, those reviews can be a crap-shoot.

Some are useless and angry, and others are so glowing that can’t be real. The best ones walk between, and regardless of the experience the reviewer had, they offer up the kind of information that’s invaluable when making a decision. Here’s how you can write those kinds of reviews.

Think Before You Write: Some Tips to Remember

Don’t get me wrong, everyone likes a good story, and part of the best online reviews I’ve read is the way the reviewer set up the situation so I could identify with his or her experience.

Even so, you want to make sure you include things like the date you went to a restaurant or shop, when you placed an order or opened your product, who you ordered through if it wasn’t the site you’re writing the review on, and of course, lay out your experience with relevant information to your complaint or compliment.

If you had a tough time getting service at a restaurant, other readers will want to know what time of day you went, whether the restaurant was crowded, and whether the staff ignored you outright, or something specific (like your order took too long to arrive, or it took a long time to be seated) was the root of your issue.

Trim out the fat, like the weather, what you were wearing, or where you sat unless it’s important.

Here is the list :-

# Proper names

One of the biggest criticisms of online reviews is that too many of them are vindictive and targeted at specific individuals instead of addressing an actual complaint or issue.

It can be tempting to praise a specific server at a restaurant by telling everyone on Yelp who they are, or to blast an apartment manager on Apartment Ratings by telling others to “look out for so-and-so,” but ultimately it makes your review less useful, even if it’s more bombastic.

If the server is promoted to manager, or if the apartment manager was only filling in for a week, your review is already worthless and outdated. Instead, discuss the experience you had, and omit individual names.

# “Good” is not always positive

“Good” review is the type of review that’s useful to the people who come along behind you. If you need to take some time away from the keyboard to really organize your thoughts and think about your experience from multiple sides of the issue, take it. Don’t start writing in a fit of rage.

Check your spelling and grammar, use complete sentences, lay off the exclamation points. Even if you’re writing anonymously, write like someone’s going to read your words back to you.

It won’t happen, but it does make you stop and think about how you’re making your case—which should be intelligently, coherently, and honestly, even if you had a horrible experience with a store’s customer service, or a manufacturer who refused to replace a damaged shipment.

# Offer yourself up for validation

This one may not work for everyone, but it can go a long way towards making sure that your review stands out, and no one doubts its veracity. Open yourself up to commentary. If you’re writing on Yelp or Amazon, use your real name, or invite readers to message you if they have additional questions about your experience.

If you want a response from the business or the manager, leave some contact information, even if it’s an email address you opened specifically for the task.

Giving people a way to contact you to corroborate your story, or even share their own experience, makes your words more powerful.

# Your Review is just your Experience

Qualify your statements with that—no one needs to hear “and I’ve heard lots of other people have the same problem.” That just sounds like you’re manufacturing those “other people” to bolster your opinion.

Make it clear that this is what happened to you, and that other people’s experiences may vary, even if yours was particularly positive.

# Address the other side of the story [YES]

Finally, remember that there’s another side to your story. Positive reviews almost never get challenged, but they’re also most often ignored by future readers.

Negative reviews draw the most attention, and while most people are smart enough to look over all reviews and omit the ones that are strange, particularly useless, or irrelevant to them, even negative reviews can be useful if you address why you think your experience unfolded the way it did, by putting yourself on the other side of the issue.

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# Conclusion

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  • One Response

    1. Dr. Elise Cohen Ho October 18, 2016

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